Why?
It’s a short but profound little question, “why?”. Why influences a persons motivation to choose one path or thing over another. In the book “ Start with Why ” by Simon Sinek that I’m currently listening to on my commute between Vancouver and Maple Ridge, the author introduces the golden circle ( watch the TEDx video ). So many companies and individuals are focused on what they do and how they do it but miss the mark of why they are doing it. In his book, Simon uses an example of when MP3 players came out. Manufacturers would talk about what these did or had such as how many gigabytes, how long the battery would last, etc. When Apple produced the iPod, they focused on why you would want one. They described a lifestyle, talked about why you would want 1000 songs in your pocket, etc. Once you were hooked, you would ask about what such as how much memory. Apple wanted to change your life as you experienced music, not just sell you a...